WWPT GOES PWYW
Pay-What-You-Will all season long! It’s a risky thing to do, but as producers of world premieres, our work is all about taking risks. From a new play to a bold choice onstage, we’re so often told without risk there’s no reward so we thought, “Why not?”
We’ll be honest - we’re a small theatre company here in Edmonton, but we have big dreams, and one of those dreams is to create a community around new Canadian works, all the while making theatre accessible to everyone. In the past, we’ve offered tickets on a sliding scale, and this year we have committed to focusing on community and inclusivity. Last season, we noticed that our Pay-What-You-Will nights were the first to sell out, this inspired us to begin an investigation. Our Artistic Producer, Heather Inglis, refers to a Rozsa Foundation study stating that the 70 percent of theatre-goers who aren’t, well, going to the theatre, find that financial considerations are the deciding factor. “I’d rather have people pay a little for their tickets than have empty seats … Full houses create the event —it just makes theatre more exciting for artists, and for the audiences,” says Heather.